Good morning.  

• Did you know that the average person will change careers 5-7 times during their working life? That’s right, it’s a veritable buffet of professions out there! So if you’re feeling the itch for a switch, you’re in good company.

• And here's a spoonful of wisdom to start your day: "Choose a job you love, and you will never have to work a day in your life." — Confucius.

Applications Closing This Week

• Accounting &Financial Services: Moore Kingston Smith

• Engineering: British Airways, Keltbray

• Law: Marks & Clerk

• Marketing/Media: The University of Northampton

• Technology: Yunex Traffic

A Day in Digital Marketing

1. 📧 Email campaigns dominate the day, requiring strategy, target audience analysis, content creation, and post-campaign evaluations.

2. 🌐 Website management is key, involving SEO optimization, meta descriptions, blog writing, and landing page design.

3. 📊 Social media stewardship spans multiple platforms, demanding content creation, engagement analysis, and brand message consistency.

4. 🧩 Days are diverse, with tasks ranging from strategy development and industry research to client workshops and creative brainstorming sessions.

5. 📈 Professional growth involves staying current with marketing software and trends, often through online courses and webinars.

5 Tips on Cover Letters

1. 🔍 Personalise your cover letter by mentioning specific interactions with the company that show your initiative and genuine interest.

2. 🤝 Network purposefully by engaging with at least three industry professionals to gain insights that will sharpen your applications and interviews.

3. 💡 Highlight your core strengths and relevant achievements that align with the job's responsibilities, demonstrating your unique value proposition.

4. 🙏 End your cover letter on a note of gratitude, expressing your strong desire to join the company and contribute to its goals.

5. 📄 Use a clean, structured format for your cover letter, ensuring readability and a professional appearance.

What’s the deal with Assessment Centre Group Exercise?

1. Type of Question 📝: Group exercises are collaborative tasks designed to assess soft skills like teamwork and communication.

2. Purpose 🎯: Employers use these exercises to evaluate candidates' abilities to work effectively in a team, influence others, and manage time.

3. Example 📑: A common group exercise scenario is planning a charity fundraiser, requiring problem-solving and cooperation.

4. Tip 1 💼: Maintain positive body language and be comfortable on camera for virtual exercises; dress appropriately and test your tech setup beforehand.

5. Tip 2 🗣️: Utilise provided resources creatively, contribute constructively, and manage your time well during the exercise.

6. Tip 3 🤝: Offer ideas, encourage team discussion, listen actively, and disagree respectfully to demonstrate balanced assertiveness and team spirit.

Test yourself with this real interview question?

• Situation: In order to increase the number of consumers who complete a transaction in-store as opposed to just browsing, it has been suggested that reducing prices can encourage a new range of customers. However, the pricing and sales department have said that the expensive prices are part of the exclusivity of the brand, giving it a luxury feel and reputation for excellence. It is true that the company name is associated with quality and exclusivity; however, the intent to attract new clientele is necessary for the company to remain relevant within its niche.

• Task: Review the following responses and indicate which you believe to be the ‘most effective’ response to the situation and which the ‘least effective’.

• Competencies Being Measured: Meeting Objectives and Maintaining Standards

Answers & Explanations

• A) In a tactical effort to protect the brand, advise that the company continue with the current pricing scheme; by reducing the price of the products, you could reduce the value of the company itself.

  • Commentary: Not a particularly appropriate response as this does not address the current issue nor does it provide the company with a useful method to achieve their goal to procure a greater number of customers as stated in the scenario.

• B) Propose that the company wait to see if rival companies begin to win custom from them in order to avoid making a hasty decision that could change the reputation of their brand.

  • Commentary: The least effective response as you would be advising the company to take no action in a situation which clearly states that encouraging new customers “is necessary for the company to remain relevant within its niche.” Not only does this option lack a solution to the issue raised, it could in fact damage the performance of the business.

• C) Suggest that the prices should be reduced for a limited period of time as this will give the brand an affordable reputation and should help to encourage new customers.

  • Commentary: This is a reasonable response as you are aiming to extend the reach of the brand to a larger number of customers while maintaining the luxury image by returning the prices to their original value after a short period of time. However, although this may interest new customers, they are not likely to continue purchasing items from the store once the prices increase again.

• D) Introduce a new more expensive range within the stores while simultaneously reducing the prices of the existing goods. This should make the brand more affordable while still providing a luxury line of products for those who wish to opt for exclusive items.

  • Commentary: This is the most effective response as you are implementing a strategy to encourage new customers who seek economical prices while maintaining the exclusivity and extravagance of the brand's reputation

• Let us know your thoughts, comments and feedback! 💌